22 July 2009

17 Academy - Fashion Department

Chloe Elliott, 19, is in matric at Edgemead High School in Cape Town. She assisted seventeen’s Fashion & Promotions Coordinator, Taugheedah.

29 June 2009
My first day was full of excitement and meeting new people, from the amazing staff members and super cool interns! Taugheedah is helpful and friendly and I can see myself missing her when I leave. My first little mission was to sort out clothing for the shoot on Thursday – it’s a budget buys story so you can only imagine how Demi-Sue (my fashion intern buddy) and I felt in a storeroom full of beautiful clothes… and they were cheap! After lunch, we packed away clothing to be sent off to the suppliers, checked the style codes and that everything was correct – it took some time! During the day I went downstairs to the marketing interns, Nancy and Estea, to see what they were up to and I signed up as an UrbanScout, how cool am I? The seventeen website is so nifty, just like the mag!



















Sorting out the storeroom!

30 June 2009

Our main mission today was to go sourcing – this means we go out to certain stores and pick out specific clothing for our shoot. Just picture Taugeedah, Demi and I walking around the mall looking for clothes and at ALL the sales, bags, shoes, earrings, you name it! Some of us got slightly distracted while others did their jobs, all in all it was a fun shopping spree and the best part of it all… we didn’t have to pay for it! (Although we do have to send it all back once the shoot is done, big sob).

1 July 2009
Today I helped Lisa and Roxanne (the digital team) scout for cool, urban and chic girls for seventeen’s Street Style page. I met some really spectacular girls from all over the country and world, like China and Australia! While Lisa and Roxanne were scouting out boys for 17TV I walked around looking for more cool girls and shopped a little… shh don’t tell anyone ;) Back at the office I went down to the storeroom to help with the final packing of all the clothes for tomorrow’s shoot!

2 July 2009
Shoot day! What a completely new experience– I’ve never been on a professional shoot before. The model, Lily, was beautiful. She comes from California and is so down to earth. She modelled all the pieces for the budget buys spread that will appear in the September issue (on sale 26 August). I helped Lily change all her outfits and after her shoot, it was time for the Real Girls shoot. They were so cute, especially Demi! Just think ladies… MAC make-up, all the best budget-friendly and trendy clothes, shoes and accessories you can think of… I was in heaven! I helped style Demi’s outfit which was so great. Today was really fun yet hard work!















Striking a pose at the shoot!



















Getting the outfits ready for the models


3 July 2009

We started off our morning with an amaaazing continental style breakfast and believe me I did not hold back, I had the most divine chocolate croissant with OJ and a choc chip muffin which I shared with Nancy and Estea – you can imagine how big it was! We all sat chatting and said goodbye to intern’s Fazlin and Michelle. After breakfast we went down to the storeroom and packed up all the clothes to send back to the suppliers. The whole time Demi and I were saying, “If you had to choose, what would you pick?” Lol! Then I helped Nancy and Estea put together the gifts for all the UrbanScouts – free Jaxxy sunnies, how cool! Writing out all 600 addresses… not so cool. But as usual we made it fun!

4 July 2009
What a day. I helped Anusha (digital associate publisher) at the seventeen stand at the Tyger Valley Centre Matric Dance Expo. We had to sell subscriptions and it was hectic. So many people wanting to sign up and get the free goodie bag – which looked very tempting. I bought a subscription for my best friend Lauren and when I gave her the goodie bag she was over the moon with joy! It was all good fun and something new to experience… I felt like Father Christmas showing all the girls what was in the goodie bag!

6 July 2009
Demi and I sorted out part of the storeroom and packed up more clothes… Geez, how many more clothes are there?! Later we joined Taugheedah on a casting for an advertorial shoot. In the afternoon, we went to help on the stills shoot – this means all the clothes, bags, shoes and accessories needed for the fashion pages without a model wearing them. I enjoyed it because it was more hands on, I helped the photographer position the clothes and style them, I enjoyed that. After the shoot, we have to drop off the clothing and shoe samples that we used – OMW, shoe heaven of note ladies. All the shoes you can think of and they’re not even out in the shops!



















Helping style the stills for the fashion pages

7 July 2009

Sad to know that tomorrow is my last day yet very grateful that I managed to see what the world of media is like ☺ The day started off with packing up all the clothes one final time and making sure that they were sent off to the right people – the storeroom has never seen such open space and clean floors, lol! I spent most of the day helping out Nancy and Estea with UrbanScouts prizes to be posted off… 636 I tell you! Us girls mostly spoke nonsense and laughed the whole way through. The coolest part of today was when Leanne (marketing manager) gave me a free Alice band!

8 July 2009
My last day ☹ … Well what can I say? This experience was a one in a million and I’m so thankful to everyone who gave me the chance to intern here, you have made me realise that my dreams can come true and that they are just a step away. Today was so busy with mostly packing up the storeroom… I’m going to miss that room, lol!
We had an awesome party afterwards to celebrate our work and being here. I’m really going to miss you guys from the bottom of my heart ☹ and thank you for giving me this opportunity to find out what life in media and fashion is really like = fun, fulfilling and something new!!















Demi, Taugheedah and me – I miss you girls already!

1 comment:

  1. this is great hun!!
    looks like you had a BLAST
    and learnt stax...
    xoxo

    ReplyDelete