20 March 2009

esti brandt

Esti completed her Journalism Post Grad last year at City Varsity. Her internship at seventeen started the day after she rode the Argus – brave girl!!

Monday 9 March

On my first day, I entered the beautiful offices with a sore and tired body. I’d cycled the Argus the day before and the grueling winds had almost gotten the best of me! But it was all soon forgotten as I was warmly welcomed and seated behind a Mac, reading up on the upcoming April issue. Just being in an office and hearing the random parts of phone calls and conversations was enough to give me a taste of what life was like working for a magazine. After sorting out some back-up discs and arranging them in the (it seemed much awaited) “new cupboard” I got to do some more practical things like test different cellphones for an upcoming article. I can officially tell you that I am a techie amateur as it felt like an hour after I had the Samsung Omnia touch screen phone figured out.

Sorting out back-up discs – there were so many!

Figuring out the Omnia!

Tuesday 10 March
I woke up feeling a bit down today. I guess you can’t explain the feeling, it’s just something us girls experience. But after spending a morning at seventeen, I feel great! Just being here has somehow improved my mood. Not a bad compliment for the team hey!
What have I learnt so far today? Well, the team has been looking all morning to find the perfect picture of Miley Cyrus, and the cover for the next issue is HOT – no, it's not Miley!! During my Samsung Omnia / Beat Box comparison, I’ve also learnt that when it comes to cellphones I might be a bit conservative, or rather practical. I want to be able to flick it out, press the buttons without having to look and have it perform basic functions. But… it still has to look good!

Wednesday 11 March

It’s a funny concept coming into a workplace for just a short time – it’s like entering a private space and getting a behind-the-scenes peek of what everyone else sees in the form of a magazine. You find a combination of planning, crisis management, teamwork and creativity, and somehow it gets woven together to form a perfect brand that satisfies us readers. For behind-the-scenes pics on seventeen's fashion shoot, visit www.seventeen.co.za
I have the great opportunity to write a piece for the magazine on anything I want and suddenly I’m out of the ideas that normally keep me up at night! Bono of U2 once said that if you do not know what to write about, write about that. To take my mind off writing ideas, the new iPhone arrived to my utter delight. Despite the fact that I prefer practicality in a phone, the iPhone has indeed blown me away. Ooh, it’s beautiful and easy to use and sleek and… I like it!

The iPhone rocks!

Thursday 12 March
Sometime between yesterday and today my creative juices have gone through the blender and came out as some sort of cocktail. I don’t know if they are good ideas or not, but at least I had some ideas for my article and got my fingers going. I just sat in on a very short brainstorming meeting where the team had to come up with three very catchy lines. And they amazed me! It couldn’t have been five minutes and they had the catchiest, cutest lines. Liza, the Managing Editor, also gave me a rundown on how things work here, from planning months ahead, to brainstorming, designing, writing, doing fashion shoots, checking everything and re-doing what needs to be redone. It seems like a crazy production line, but it works like a bomb! My story is in for proofreading so I’ll wait and see if I’m on the right track…

Friday 13 March

It’s Friday the 13th – luckily I’m not superstitious! I’m more prone to bad luck in the kitchen. Like last night when I tried to bake a chocolate cake and the result was about twelve broken bits...

It seems that the piece I wrote might be used for the magazine. I had an interesting search on the Internet looking for photos of celebs to go with my story. Let's just say some trends are better left at home!
seventeen are starting to prepare for their Dance issue, so I spent some time this morning looking through old issues as well as overseas Prom copies. It was quite interesting searching for new and fun topics to add into the new Dance issue. There will be enough info to equip every girl from head to toe as well as other essential tips… loads to look forward to!

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